Born in 1912, a native of Imodi Imosan, in Odogbolu Local Government area of Ogun State, Badejo Okusanya was arguably the first indigenous owner of a record company in Nigeria. Together with his cousin, Saka Olasumbo, he invited Phillips Records from Holland to do business in Nigeria. Nigerian musicians were hitherto travelling to the Gold [...]
Dear Global Citizens, It will be tough but we will get through this period. Businesses like ours (advertising) will find it more difficult to deal with. I believe that great times have built our confidence, this difficult time will build our character. I hope and pray this passes soon and our lives and businesses can [...]
From research to excellent communication, we are considering where the product will be sold and who it will be sold to. The unique selling point of the product is key in our development, the material to be used is considered based on the material used for the container and the design. Product positioning is top [...]
DIGITAL OUT-DOOR BOARDS ARE KING! Out of home advertising is making giant strides with location and time data, advertisers can now track consumer movement to measure outdoor advertising ROI. Out of home advertising is the only traditional media that continues to show growth year in year out. Last year Netflix spent $150 million on 32 [...]
By Dele Okusanya With the amount of media available to consume in recent times, it’s become more competitive for Brands to breakthrough and get the undivided attention of their target. Every brand is throwing all they have at it Online and we have recently seen decline in social and digital engagement through advertising online with [...]
Product positioning is a marketing strategy deployed to present products in the finest fashion to a particular target audience. One of the most important of this process is the product packaging. This is important not only to the product success but to what it does to the mind of the target. We are using our [...]
Armed with creative Ideas and dedication we are constantly challenging the best to determine the end from the beginning that continues to put our clients at the top of their industries. We offer high quality prints in Laser and Process with high end top of the range laser and Process prints. Amongst our offerings are [...]
